A 'responsive' website layout allows resizing 'gracefully', from the 'desktop monitor' to tablet size (eg. ipad/kindle) down to the mobile phone. This means that your website is able to be viewed over all devices without the cost of an additional site aimed at small devices.
A responsive website gives all viewers the ability to see your website for the individual browser and device. The layout and features incorporated are to give the best possible viewability on the small devices which so many people are using for a browsing experience these days.
It's noted that responsive websites are given more favour in the search engines so it's also SEO.
Our websites are be designed to give optimal speed and viewablity.
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